I sold 10 Pilates memberships in 26 days. Here’s what I wouldn’t do again.
Ten £180 memberships sold in 26 days—but the result concealed hours of effort that created surprisingly little leverage. This candid audit reveals the five assumptions I would not carry into the next Pilates studio membership sprint, and the stronger operating system now emerging in their place.
When this Pilates studio became somewhere to belong, class demand rose 57%
A 26-day campaign sold ten £180 memberships—but its wider impact went far beyond one offer. Regular-class demand rose 57%, first-time recurring-member acquisition grew 222% and recurring revenue increased 51%. Here’s how a distinctive brand world began making the whole studio more desirable.