Nine reformers. Two thirds of the seats empty.
CASE 01 · THREESIX PILATES, ROYAL WHARF · SUMMER 2026
The studio opened in Royal Wharf in late 2025. Even with a beautiful fit-out, eight months after opening, most classes ran with under half the reformers filled. Below is the before versus after comparison, with every figure from the studio's own booking system.
31%of seats booked, leaving nearly 3,000 empty places
01 · BEFORE
The fifteen weeks before 13 June 2026, before we started working together
1.19baseline monthly sales of its £180 membership since opening
11%of intro offer buyers became members
4.9baseline total monthly new membership sales
12×the studio's own membership sales rate, held for twenty-one days
01 · AFTER
14 June to 14 September 2026, the thirteen weeks we worked together
+79%new memberships a month, up from 4.9 to 8.8
+101%monthly recurring revenue added, £1,980 to £3,978
03 · MEASURE BY MEASURE
| Measure | Before | After | Change |
|---|---|---|---|
| New memberships a month | 4.9 | 8.8 | |
| Revenue per class run | £58 | £81 | |
| Yield per reformer bed-hour | £6.47 | £9.04 | |
| Membership revenue a month | £3,883 | £5,188 | |
| Seats filled per class | 2.8 | 3.7of 9 | |
| Active paying members | 27 | 35 | |
| Revenue per day | £263 | £318 | |
Before: 1 March to 13 June 2026. After: 14 June to 14 September 2026. Both periods measured the same way, from the same export.