Do You Want More Members Who Keep Coming Back?

Work with the strategist who grew a London Pilates studio's membership revenue 34% in 30 days and doubled its intro conversions.

I'm ready for more members

01 RESULTS

+33%

Paying members in 30 days

30 → 40 members

2.2x

Intro to membership conversion

11.3% → 25%

+40%

Revenue per class run

£58 → £81

STEP 01

The Key To Recurring Members · Free

See your studio the way a new member sees it. Find out where you're losing them, who's winning them instead and roughly what it's costing you during a free 15-minute call.

Show me what it's costing me

02 METHOD

01

First I find where you're losing clients, using the patterns in your studio’s data. 

02

Then I build the reasons for them to pick your studio over the studio around the corner and the infrastructure to keep them coming back.

03

Only then do we go out and get new members through ads, content, offers and partnerships. Otherwise, you’re paying to fill a room that clients are already walking out of.

03 THE INDEX

Most studio marketing starts with your content and ads. Mine starts with the market your members are choosing from.

That's why I'm spending the next 12 months finding out why London studios win or lose members, through a two-phased approach. I'm attending 20 studios' intro offers as a new member, to find where members leak out. I'm also analysing all 593 London studios with a tool I built, to see what makes one studio the obvious choice above a dozen others.

No studio owner has time to study every competitor in London. So I'm doing it for you. When we work together, we don't start with guesswork. You start with what's working well for other studios across London and what you could do that your competitors aren’t.

04 BELIEFS

A beautiful studio doesn't make a full or profitable one.

If you look and sound the same as the other studios in the area, price is the only thing left to compare.

Copying the studio down the road puts you in a price war.

Fit-out gets people through the door for your intro offer. It doesn't keep bringing them back in 5 months later.

Your current and past members are worth more than you think.

One member who stays a year is worth more than four who try you and move on. Some of your past members are just waiting for the right invitation to come back.

My mission is simple: I want London studios to reach their potential, so their members stay longer, get stronger, become healthier and return to their lives feeling empowered.

SOLUTIONS

Your studio is one of 593 Pilates studios in London

Every month you stay the same, you lose more clients to your competitors.

In 15 minutes, you'll know why you're losing them, the 5 studios nearby most likely to be winning them and roughly what it's costing you monthly.

First, I'll check how your studio appears to a new member choosing where to book a class, looking at:

01 Your prices
02 Whether your intro offer builds a habit
03 How easy it is to buy from you
04 What makes you different
05 How you show up on social media
06 What clients say about you

It's free and there's nothing for you to prepare. Book at least 4 hours ahead so I have time to do the analysis first.

Show me what it's costing me

CLIENT TESTIMONIAL

“She doesn't just help you create content. She helps you build a stronger business.”

“Before working with Jess, we had a strong vision for the studio but were struggling to translate that into a clear marketing strategy. We knew we wanted to build a premium brand with a strong community, but we needed someone who understood how to position the studio in a way that attracted the right clients and encouraged them to become loyal members.

Jess completely changed the way we approached marketing. Rather than simply creating content, she looked at the bigger picture and how every campaign, offer and piece of communication could support our overall business goals.

Jess is much more than someone who creates content. She genuinely cares about the success of the business and thinks strategically about growth. She is incredibly easy to work with, understands clients really well and is always coming up with fresh ideas that actually make sense for the business.

I would absolutely recommend Jess to any Pilates studio owner looking to grow. She combines creativity with strategy, is a pleasure to work with and genuinely feels like part of your team.”

Gia, Co-Owner ThreeSix Pilates

FAQS

  • London Pilates studios that have been open around a year or more and are seeing any of these:

    • Intro offers sell, but few turn into memberships

    • Members leave after a few months

    • Peak classes are busier, but off-peak classes are half empty

    • You rely on discounts, ClassPass or another aggregator to fill spots

    • Member numbers haven't grown in months, despite more posts and ads

  • Every studio starts with the 90-day action plan. Hands-on implementation is only available once the plan is done.

    Step 1: The 90-day action plan. Ready in one week.
    First, I work out what your studio should be earning, based on your capacity and prices.

    Then I analyse your booking data, your local market and how you're positioned against nearby studios.

    Then you get a plan showing the changes that will make the biggest difference and which to do first.

    Step 2: Hands-on implementation. Two months.
    First, we fix the leaks, so the members you have stay and new ones come back.


    Then we bring in new members and keep them coming back.

    Why the plan comes first: I won't change a studio I haven't studied. It's also how we both find out whether we work well together before committing to two months.

    If you go on to implementation within 14 days, the plan costs you nothing.


    Not sure where to start? Book your free Key To Recurring Members call.

  • Yes. An agency starts with posts and ads. I start with your numbers.
    If members are leaking out, more ads just pour more people into a leaky bucket. So I fix the leaks first: your pricing, your intro offer, how people buy and what keeps members coming back. Then we bring in new members.

  • For the plan, very little. You give me access to your booking data before we start, and we have a call at the end to walk through it.


    Implementation takes more, because changes only work if you and your team use them. Before we start, we agree a weekly rhythm that takes as little of your time as possible.

MEET THE STRATEGIST

I'm Jess

I didn't come from the world of wellness and fitness…

I studied Arabic and Persian, living in both Jordan and Egypt. Then I spent the next five years learning what makes people act and why some people say one thing but mean another, through working as an interpreter, refugee resettlement caseworker, political analyst and content strategist.

Your members are no different. Someone leaving your Pilates studio starts far earlier than you think, long before they cancel. The signs are there, but most Pilates studio owners and operators are too caught up in the day-to-day that they don’t notice.

That’s where I come in and why I work in a specific order.